Statistically speaking, the majority of business now comes from people finding companies via search engines. Whilst the research shows that an online presence is key, once the customer has decided on the company they will want to contact the business over the phone. Most people believe we’re moving into a depersonalised digital era, but at the end of the day what everyday people want is to be assured by an actual person. So, at this point, you would think, well, every business has a phone number they can be contacted on, so what’s the issue? This is where most business owners fall down and consequently lose business. They are not questioning what their business phone number means to the public, what image are they putting out into the world. A phone number can make or break your business which is why here we detail the importance of having a geographic local number.
Trust is key between a customer and a company and this starts when the customer wants to contact the company. If they find that the company does not have a local prefix on their contact number, they will assume that you aren’t local, and the mistrust begins. It is much safer for the customer to find a business operating in the same field that has a local number. The beauty of having this means that you don’t have to be based locally but you give the impression that you are. This means you can work nationally, bringing in customers from across the UK.
It is also important to consider your customer demographic, specifically their ages. Older customers are not likely to find you online, instead they will search locally for what they are looking for. If they come across your business, but don’t see a local prefix it is extremely unlikely that you will be considered. Having this prefix not only tells them you’re local but also lets them know that they won’t have to pay for expensive call charges in the process.
Finally, purchasing a local number is a choice that will pay for itself in no time at all. It is undoubtedly a small investment that has potentially huge returns in the customers it will bring in. You can have local numbers for all over the country and be bringing in new customers daily. You will be able to see growth almost immediately and continue to expand as far as you like.
There are many communications companies like Smart Numbers Ltd providing an exciting mix of telephone numbers, call management, along with additional business services aimed at connecting your business with your customers. No contracts, no hidden extras, just unbeatable price & service.