How to run a business without a landline

How to run a business without a landline

In recent years, the landline has been eclipsed by the mobile phone as a means of communication. Indeed, for a lot of people living in major cities, a mobile phone is all they have. Among the young especially, the landline ceased to be a requirement of daily life years ago.

For sure, it’s a different situation in the countryside where mobile signals can be patchy, but the trend has been one way for twenty years or so and even the most remote areas are beginning to catch up.

Do You Need a Business Landline?

For those running a business, the need to maintain a landline has remained ever present. Part of the reason is the look of professionalism it gives. Here in the UK, many haven’t been as quick to embrace the potential benefits of technology as they have in other parts of the world. Unfortunately, there’s still a worryingly stubborn mindset here, that a mobile with its easily spotted ‘07’ number conveys an image of untrustworthiness and unreliability. This belief is often heightened among those of the older generation.

Part of this belief is because a landline requires premises, and premises mean you’re a bricks-and-mortar business. A ‘proper’ telephone number shows that you’re a business that’s here to stay, and reassures nervous customers that you’ll be trustworthy with their credit card details.

It’s not the only reason businesses like landlines though. Many homeowners, especially those in areas of patchy mobile reception, have call packages that include free calls to landlines. But phoning a mobile is an additional and often expensive extra. These people will bulk at the thought of calling a mobile, and often pass you over in favour of one of your competitors. Which means lost revenue simply because of your business telephone number.

Landline Alternatives

These days, there are ways to give the appearance of having a landline while keeping the convenience of a mobile phone-only business. You’ve long been able to use a post office mailbox in lieu of a genuine postal address. Increasingly the telecommunications industry is offering a similar service.

First there came VoIP mobile apps and call forwarding. These solutions have made telephony a more flexible solution by routing calls through the internet rather than a conventional phone line. In many ways it’s a bit like Skype, save that the person phoning you doesn’t know any different as they’re simply dialling a conventional telephone. Even better, you can have a set local phone code miles from where it should be, so take calls on a London phone number while you and your laptop are in a hotel room in Kuala Lumpur. Even a fairly cheap headset gives the quality reception you’d expect of a normal landline.

For your customers, this is almost indistinguishable from your conventional workplace phone connection. It comes with all the usual service add-ons such as voicemail and caller ID, and means that your landline number goes everywhere with your laptop. Think of the convenience! Who’d have thought you could really move your home-office to a beach in the Maldives!

Virtually Anywhere

Using a virtual phone line is another solution for the twenty-first-century business. Routing your calls through a virtual receptionist provides you with all the professionalism you need, before diverting your call to your own mobile or voicemail. What could be simpler?

This solution also masks your outgoing calls, so the caller ID your customer sees is that of your business landline rather than the mobile from which you’re calling them. Calls are hosted by the provider and connected when your line is available.

Pocket the Difference

For the small business or sole trader, pocket numbers can be the perfect solution. This is a much simpler call-forwarding system, which transfers calls from your pocket landline number to your mobile anywhere in the world. Essentially, pocket numbers is a landline number that’s assigned to your mobile.

The real strength of this system is its simplicity. You don’t need a permanent location for your business, and with a variety of packages available it can be very economical too.

Smart Solutions for a Smart World

All these ways of handling telephony provide a reliable and secure solution, which disguises the fact that you’re on the go. You can run your life from your smartphone while giving the impression of being in a London office.

Professionalism is everything in the modern world. Very often it’s the difference between gaining and losing business, so go for the maximum. Don’t take chances that you’re dealing with clients who’d balk at doing business on a mobile phone. Give them the reassurance they need, without compromising on your convenience and availability.

Visit the Smart Numbers website and find out exactly how the services we offer can change the appearance of your company without costing you a fortune.

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