The first challenge you need to overcome when making B2B sales calls is getting them to pick up the phone in the first place.
The more time you spend having conversations with prospects in London the more successful you will be, so it makes sense that you need to work on improving your chances of getting through to someone before perfecting your sales pitch.
We’ve come up with a few simple sales calls tips to reduce the amount of time you spend dialling fruitlessly and start getting more of your calls to London customers picked up.
Get a local dial code
If you’re making a sales call, one of the best ways to get your call picked up is to avoid it looking like a sales call! If you’re calling businesses in London, they’re far more likely to pick up a call from an unknown number if it has a local dial code 020. Local 020 numbers have the potential to bring in a new client making an enquiry and have a sense of neighbourly familiarity about them so are usually perceived as being friendlier.
With Smart Numbers, it’s easy to affordably mask your existing number with a telephone number of your choice, including local London 020 numbers. Check out our full list of business telephone number solutions here.
Call at the right times
A simple way to get more of your calls picked up when calling B2B is to bide your time and pick your moment carefully. If you catch people at the wrong time they’re likely to be irritated and abrupt, but by calling at the right time you have a far better chance of them being receptive to you.
Of course, it’s impossible to know when your prospect is in the middle of something and when they’re taking a breather, but there are plenty of studies that give us a better idea of when people are more likely to be available to talk.
A 2017 study found that generally Wednesdays and Thursdays are the best days to make B2B sales calls, whilst calling between 11 am – 12 pm or 4 pm – 5 pm gives you the best chance of getting your calls answered. This makes sense as these are the times when people are likely to be wrapping things up for lunch or the end of the day.
Reach out prior to calling
Another great way of getting more people to speak to you is by making yourself known to them before you make the call. Getting yourself on your prospect’s radar helps to make your call feel a little friendlier and less like a cold call.
You could do this by sending an email or connecting with them on LinkedIn. If you catch your prospect at the right time and they recognise your name or business name, even if they’re not sure where from, then they’re more likely to take the call.
Give our experts here at Smart Numbers a call on 03450 178 179 for help choosing an attractive 020 telephone number for your business.