A third of addresses in the UK have patchy or non-existent mobile phone coverage.
However, that is set to change.
In October, a plan worth £1bn was finalised between the UK’s four largest mobile phone companies and the Government to begin eliminating those signal dead zones.
A commitment from EE, Vodafone, O2 and Three is to ensure that 95 per cent of the UK has 4G coverage by 2025.
The issue of poor rural coverage became more prominent under David Cameron’s government after the Prime Minister became infuriated when he couldn’t make calls during a holiday in Cornwall.
As a result, the Government threatened to force the mobile firms to allow customers to roam onto each other’s networks in areas with no signal, a move the companies said would deter new investment.
They have instead agreed to spend money on new and existing phone masts that they would share under the new agreement.
Together they plan to contribute a total of £530m for a ‘Shared Rural Network’ and, once the agreement is finalised, the government could add a further £500m.
If the deal goes ahead, it is estimated that throughout the UK an additional 280,000 homes and businesses will have mobile coverage as well as an extra 16,000km of roads.
A lack of mobile phone coverage has been a huge inconvenience to hundreds of thousands of people across the country, especially the rural areas.
Indeed, network providers like O2 have been unable to contact their own customers because reception is so poor.
It has prompted some customers to consider upgrading their mobile phones so they can take calls using their Wi-Fi at home.
Although rural residents may still have to wait years before they can truly benefit from the improved connections, it is undeniable that this change is a step in the right direction.
It is however clear that this new network provider and government-backed investment into mobile telephony will help to ensure mobile landline numbers and virtual landline number products will benefit from a more reliable, robust and clearer connection.