Investing in services that make your business look bigger and more established than it really is can help you to win more customers and grow your business. Even businesses with a modest budget can afford products or services to disguise the fact they’re just starting out to help them whilst they’re building a client base and improving their reputation and credibility in their industry.
Buy a registered office address or PO Box – Running your business from your home address is a great way to keep costs down until you’re ready to invest in your own premises, but a home address can be off-putting to customers. For a small cost, you can buy a business address or PO Box in a prestigious location or local to your customer base to give a more professional appearance.
Buy a virtual landline number – Whilst you may find using your personal mobile number a convenient and low-cost way of running your business, studies show that customers are less likely to trust businesses that advertise a landline number as their main point of contact. So, get a virtual landline number that diverts calls to your mobile phone.
At Smart Numbers, we sell a variety of telephone numbers for any geographic area, town or city in the UK including London numbers that can be diverted to your mobile number for a more professional look. Businesses with London numbers are often perceived as being more reputable, successful and established than those with a lesser known dial code or mobile number as their main contact.
Invest in your website – It may be tempting to save some cash and DIY your own website, but an amateur website is a sure-fire giveaway that your business hasn’t been around for very long or is small and unestablished. Websites that haven’t been created by a professional are often not very user-friendly and can be difficult to navigate. Investing in a professional website will not only make a great first impression but should also be designed with conversion in mind to help turn your visitors into customers or enquiries.
Get a snappy domain name and email account – Your business website and email address should be the same as your business name without displaying any third-party email or website host names. Short and snappy URLs and email addresses are better for your business as they’re memorable and look more professional and trustworthy.
Get a virtual assistant – When you’re first starting out, trying to juggle every aspect of your business on your own can leave you snowed under tedious administrative duties when your time could be better spent growing your business. Hiring a virtual assistant to answer calls and emails will not only free up your time but will also give the impression that you’re not the only person in your business.